MTV launches live quiz on Facebook Watch
MTV UK has partnered with Facebook Watch to launch a live social quiz show called MTV Stax.
The show, which launched February 18, will broadcast live from MTV’s studio in London three times a week for the next 10 weeks.
Players of the quiz show, hosted by MTV news presenters Tinea Taylor and Tyler West, have to answer 10 questions in order to win a cash prize of £1,000. Questions are themed around general entertainment, music and topical music news.
Joanna Wells, vice president of digital content, youth and entertainment, said: "We know that there’s a great appetite at the moment for live interactive quiz shows and our fans are tapped into popular culture, so this feels like a very natural fit for MTV."
“People love quiz games and love to earn money. This is a new thing, we’ll keep looking at data and tweak where we need to. We’ll be as agile as possible."
MTV UK and MTV Music UK Facebook accounts have 5 million followers on the platform and will both share the MTV Stax live stream.