'Millennial' card Loot reveals brand refresh

Keiligh Baker's picture

Digital current account Loot has undergone a brand refresh in a bid to continue its appeal to millennials.

Following RBS’ acquisition of a 25% stake in the company earlier in 2019, Loot, the brand specifically designed for students and young people, have unveiled plans to re-define their mission, purpose and values to enable better understanding of customer insight and data within a constantly changing market.

The brand refresh includes a new direction for Loot’s visual identity, consisting of an improved logo, fonts and app design creating a more user-friendly interface. 

In addition to the refresh, Loot will begin to push through a modified version of its specialist budgeting feature. The new and improved tool is bigger and better than before; and allows users to create a personalised budget in just seconds.

Ollie Purdue, CEO of Loot said: “The Loot brand refresh is the first of many exciting projects for us this Year.  Following investment from RBS we’re sure 2019 will be another hugely successful year for us and we’re excited to see the new app features come to life!

"It’s great for us to see our service empowering young people and we’re sure the new design will only enable more customers to learn about their money and better understand how to budget, so they can spend more on the things that matter to them.”

Offering insights into individuals spending with personalised features, Loot has been designed to enable customers to easily manage their money and allows users to set daily or weekly budgets or even save up for larger #LootGoals.