McCann launches magazine to help millenials avoid “quarterlife crisis”

Keiligh Baker's picture
by Keiligh Baker

Quarterlife Magazine is a new independent magazine for 20-somethings, which aims to plug the gap left by the education system with honest and uplifting content about careers and life after uni.

Based on their own personal experiences of this disorientating time, Emily Parker and Joy Molan, two strategists at McCann London, decided to lend a helping hand by creating the resource and guidance they’d been missing.

Quarterlifer co-founder Joy Molan said: “You’re spat out of the education system with no real understanding of how to get to where you want to be.

"We were fortunate to find positions in an industry we are passionate about, but for most people we know, it has been a real challenge getting your foot in the door of the industry of your choice.”

Her partner Emily Parker couldn’t agree more: “All the role models out there are so far along in their careers, that it can feel very demoralising and lonely when embarking on your career. We were frustrated at the lack of content that reflected how challenging this age can be, on a personal and professional level, which is why we created Quarterlife Magazine.”

Quarterlife Magazine features exclusive interviews with inspirational young startup founders like Patch Plants’ Freddie Blackett, as well as first-hand, personal write-ups by quarterlifers pursuing their dreams. The magazine has young writers reveal their innermost struggles: from how to avoid spare room hell, to what it’s like moving back home after uni, to questions about going freelance, and concerns about Instagram’s impact on young people’s holiday habits.