Just Eat sponsors London Plastic Hackathon
An innovative Plastic Hackathon is taking place on Saturday 9 February at Imperial College London to tackle the issue of plastic waste in the consumer economy.
One of the major brand participants is London-based online food ordering app Just Eat. As a sponsor and attendee of the event, Just Eat will be supporting hackers to come up with viable business solutions via the challenges set.
The online food service firm tweeted that it was looking forward to the hacker event to see what solutions those attending will come up with.
The high profile event will bring together sustainability experts, big businesses, scientists, students and young people to collaborate in the urgent search for scalable solutions to help tackle the global challenge posed by plastic pollution.
It has been developed by sustainability campaigner Dhruv Boruah in conjunction with event host Imperial College London.
UK Government Environment Secretary Michael Gove welcomed the new initiative, saying: “It’s great to see students and industry leaders are being inspired to join the fight against plastic waste during the Government’s Year of Green Action.
“Eliminating avoidable plastic waste is a part of our landmark 25 Year Environment Plan, but we cannot do it alone. This is a fine example of collaboration to help leave our environment in a better state than we inherited it for future generations.”
“As a market leader in online food delivery, we want to drive environmentally-friendly behaviour and reduce the impact of plastic packaging”, said Robin Clark, Director of Business Partnerships & Restaurant Services at Just Eat.
“At Just Eat, we have already taken a number of measures to reduce the amount of plastic used across the sector and the Plastic Hackathon is an excellent opportunity to stimulate new ideas that could help in tackling plastic pollution.
“We’re pleased to be supporting the event and we’re look forward to seeing the development of innovative solutions.”
Dhruv Boruah, creator of the Plastic Hackathon, says he is encouraged by the UK Government’s support and participation in his initiative which aims to create greater open collaboration and coordination to ensure solutions are found to the mounting problem.
“The increase in initiatives tackling plastic, sustainability and the environment is a step forward to the ever-growing problem posed by the world’s obsession with plastic, but we also need to ensure collaboration across the entire value chain and common standards.
“While competition can help to drive innovation, it can also hold back progress towards the common good. Besides, today there is a communication gap across the entire value chain and to achieve a true circular economy, we have to engage with everyone from product design to retail and waste management.
“That’s why we are striving to bring together such a diverse range of participants to pool their collective expertise and ideas.”
The Plastic Hackathon will bring together over a hundred high profile participants who are all experts in their own fields and work for major brands and organisations.
Other delegates come from diverse businesses such as Unilever, Pret A Manger, USB Asset Management, Made in Britain, Veolia and Sustainable Ventures.