Facebook launches cinema tickets with Odeon
Facebook has joined up with Odeon cinemas to create an in-app ticket booking platform.
The ticketing platform launches in the UK today in partnership with Odeon following the launch of a similar platform with AMC in the US last year.
Users will now be able to browse films, view showtimes and purchase tickets for all 109 Odeon cinemas across the UK directly from the social media platform, without having to leave the Facebook app.
“There are millions of people around the world already interacting with film-related experiences on our platform every day, and UK cinema admissions hit a record high in 2018," said Anna Higgs, head of entertainment at Facebook.
"The new Film features ensure that Facebook is the easiest way for you discover, plan and get tickets for your next cinema trip with your friends and family – which means we can all spend more time together at the movies.”
Amy Miller, director of digital product & technology at ODEON added: "We want to make the ticket purchasing process as simple and accessible as possible for all of our guests, and we are pleased to further this through our exciting partnership with Facebook.”