BA rebrands 747 jet to show off BOAC heritage

Mark Johnson's picture
by Mark Johnson

As part of its centenary year celebrations, UK national carrier, British Airways, has rebranded an entire Boeing 747 in the iconic design of its predecessor British Overseas Airways Corporation (BOAC).

BA said large crowds gathered at Heathrow earlier this week to watch the aircraft arrive in its new branded attire. 

The aircraft had its makeover at the IAC paint bay at Dublin Airport on February 5 where it was stripped of its current British Airways Chatham Dockyard design before being repainted with the BOAC livery which adorned the BOAC fleet between 1964 and 1974.

“The enormous interest we’ve had in this project demonstrates the attachment many people have to British Airways’ history”, said Alex Cruz, British Airways’ Chairman and CEO. 

BA proud of its brand heritage

“It’s something we are incredibly proud of, so in our centenary year it’s a pleasure to be celebrating our past while also looking to the future. We look forward to many more exciting moments like this as our other aircraft with heritage designs enter service.”

Fly the brand: BA swaps its name for its predecessor

From the paint bay at Dublin Airport, the BOAC Boeing 747 flew directly to Heathrow on the aptly named BA100 touching down on Tuesday this week. It then started headed off to New York JFK operating as flight BA117. 

BA said this flight is particularly significant as it was the first route the B747 flew in BOAC colours.

The airline said the rebranded jet will continue to fly British Airways’ 747-operated routes proudly showcasing the design as part of the airline’s centenary celebrations. The aircraft can be tracked using Flight Radar, which will feature a special image of the livery.

The BOAC livery will remain on the Boeing 747 until it retires in 2023, to allow as many customers as possible to have the chance to see it. 

By this time, British Airways said it will have retired the majority of its 747 fleet, replacing them with new state-of-the-art long-haul aircraft. This includes taking delivery of 18 A350s and 12 Boeing 787 Dreamliners in the next four years – which feature new cabins and are more environmentally efficient – as well as another 26 short-haul aircraft, all part of the airline’s £6.5bn investment for customers.

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