AA teams up with the government to launch 'Export Month'
The British advertising industry has come together ahead of Brexit with a coordinated trade push designed to champion the UK ad industry's exports.
The Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is coordinating the biggest effort yet to showcase UK advertising services to international audiences.
Dubbed Export Month, it will feature a wide programme of activity with the aim of promoting the UK’s advertising services to key markets around the world.
A large UK ad industry presence will be found at a number of events globally including the Shanghai International Advertising Festival, South by Southwest, the Tokyo-London Forum and Advertising Week Europe.
Stephen Woodford, Chief Executive, Advertising Association, said: “The UK stands at an important crossroads in its relationship with the EU and the rest of the world. Export Month will act as a celebration of what we do best in UK advertising – a multi-national workforce servicing a global client-base via a winning combination of creativity, innovation and technological expertise.
"This programme will showcase these strengths like never before and we welcome all those businesses with export ambitions to join in.”
Janet Hull, Chair of the Promote UK group and Director of Marketing Strategy, IPA, commented: “A tremendous amount of effort, from industry and from UK government, is coming together in March as we showcase UK advertising services around the world.
"I’m hugely proud of the work being done and believe that this is just the start of what we can all do as an industry to build a strong trading future for our creative industries.”