Dayuse launches London ad campaign
French-based hotel bookings platform Dayuse.com has launched an advertising campaign in London to boost its growing profile.
The company, which offers the booking of daytime use of hotel rooms around the the world, has seen its UK market grow by more than 100% over the past year and now wants to capitalise on this.
Ad spots on 500 black cabs
The company has taken advertising spots on 500 black cabs in London, which will run until March 3rd.
The move is designed to educate consumers about the possibility of booking a hotel room during the day at a discounted rate.
This campaign is aimed at both business and leisure customers on the move and in close proximity to more than 250 Dayuse London hotel partners.
“Deepening our investment in UK-based marketing is a key element of our 2019 strategy to generate high-quality traffic to our platform and increase our already high conversion rate”, said Dayuse.com founder David Lebée.
“As London remains one the most influential cities around the globe, investing in an out-of-home campaign was an obvious choice.
“The iconic British black cab will provide a stylish and powerful platform to promote the brand in a unique way,” added Lebée.