Condé Nast International to launch Vogue Business

Keiligh Baker's picture

Conde Nast International has announced it will launch a new business-focused fashion title based in London.

Vogue Business will be a digital-only publication aimed at fashion industry professionals. Condé Nast International said the new title will cover the "market currents, cultural movements, trends and technologies that will impact the fashion industry".

The twice weekly newsletter will feature analysis, interpretive journalism, exclusive stories and data visualizations but won’t chase breaking news or personnel appointments that are commonplace in the fashion trade press.

"We are constantly evaluating how we work across countries and brands and how we develop our products to expand our global leadership in the fashion, luxury and lifestyle spaces," Condé Nast International said in a statement.

The new title will be edited by Lauren Indvik and global contributors will include Suzy Menkes, it said.

Vogue Business has a team of 21 staffers, six on editorial. Launching in English, the plan is to roll out in two more languages by the end of the year, according to the company.

“This is not just content, it’s community,” said Wolfgang Blau, president of Condé Nast International. “We have been developing this with an agile framework in mind and the success, fast growth and engagement has been so surprising that we’re not in the mindset we would shut it down.

"I’m not after massive scale, in publishing the scale mindset is so embedded because of advertising. This is about influence, authority and a quality relationship in the industry.”

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