Water wing mirrors on: Audi celebrates compact cars in synchronised swimming stunt

Charlie Spargo's picture
by Charlie Spargo
Audi: Synchronised Swimming

Just when you thought it was safe to go back in the water, luxury auto manufacturer Audi's latest ad - created by BBH London - puts two of its popular models together in a swimming pool to show their versatility and performance.

The spot, "Audi Synchronised Swim", utilises a custom-made swimming pool in which the cars - an A1 and an A7 - spin and spiral, in glorious slow-motion and eye-catching colours.

It shows the benefits the slightly smaller cars have in less forgiving spaces; including showing off specialist features such as quickly retractable wing mirrors should there be an obstacle close by.

The tagline runs "Precision. It runs in the family", before closing on Audi's classic motto, "Vorsprung durch Technik".