Seun Odeneye named new head of Cadreon UK
Cadreon, the advertising technology specialist unit of IPG Mediabrands, today announced the appointment of Seun Odeneye as Head of Cadreon, UK.
The company said he will report directly to Andy Butters, Head of Cadreon, EMEA and Caroline Foster Kenny EMEA CEO of IPG Mediabrands.
In the role, Odeneye will focus on enhancing Cadreon’s programmatic media offering and expanding the agency’s capabilities across new channels.
The company said he will also help supercharge Cadreon’s strategic data and product offering on behalf of fellow IPG Mediabrands agencies – Initiative, UM and Reprise – as well as its clients.
Odeneye comes to Cadreon from Mindshare UK where he was Digital Integration and Operations Director. There, he headed up both the programmatic and affiliate teams and was also in charge of driving digital integration across the wider digital department across all clients in the agency.
“I am thrilled that Seun has made the move to join us here at Cadreon”, said Andy Butters. “He has established himself as one of the industries brightest talents, and brings with him a wealth of experience having held senior positions on both the agency and sales side”.
“His vision for the UK Cadreon business, along with the opportunity we have right now to leverage the wider data and tech infrastructure across IPG, is incredibly exciting.”
Odeneye said he was “super excited” to be joining Cadreon and the IPG family. “I’m extremely passionate about delivering the best audience and data solutions for our clients, with the right tech and I am confident that my experience will help drive IPG’s programmatic and digital offerings forward.”
Previous to his time at Mindshare, Odeneye started his career as an intern at a company called ‘AdLink Internet Media’ in 2005.
He then moved to Microsoft, where he worked for 10 years across various parts of their portfolio, eventually becoming the Head of Microsoft Performance Network & Mobile Strategy Lead in the UK.