Ocean acquires Ngage Media and Interbest as it continues expansion

Keiligh Baker's picture

Out-of-home media owner Ocean has acquired Ngage Media and Interbest, two leading independent companies which operate across the Netherlands.

Ocean said the acquisitions were a chance to expand into a highly progressive market with similar dynamics to the UK, extending Ocean’s digital cities for digital citizens out-of-home (OOH) philosophy into continental Europe.

The two acquired companies operate substantial large format full motion city centre and roadside advertising portfolios across all the Dutch municipalities, covering key cities including Amsterdam, Rotterdam, Utrecht and The Hague.

The Netherlands is headquarters to a host of multi-national companies, major brands, and tech start-ups such as Adidas, Booking.com, Clarks, G Star, Netflix, Nike, Uber and Under Armour with which Ocean already has ongoing business relationships.

Announcing the deal, Ocean CEO Tim Bleakley said: “It’s an exciting move. These are two attractive businesses with very clear, complementary digital strategies with talented and focussed management in different spheres of the out-of-home sector.

"Their combination will create an enhanced offer which benefits all stakeholders, landlords, municipalities and advertisers along with the media and specialist agencies.

Xavier Tilman, Ngage Media managing partner and founder, added: “Joining Ocean, and the cooperation with Interbest, enables us to enhance our objective to enlarge our digital footprint in the domestic Dutch market as well as our international ambitions to develop the medium digital out-of-home.”

Meindert van den Heuvel, Interbest managing director, said: “This is a landmark deal which allows us to jointly develop new propositions for advertisers and grow digital roadside advertising at speed. Rolling this out under the premium Ocean brand proposition marks an exciting new era for  digital OOH advertising in the Netherlands.”

Ocean Group acquired Forrest Media from the Forrest Group in Scotland in March 2018, now operating as Ocean Scotland; Signature Outdoor, West Midlands, in 2014; and MediaCo, Manchester in 2015.