Lida welcomes new ‘work people’ in management makeover

Mark Johnson's picture
by Mark Johnson

Customer agency Lida, part of the M&C Saatchi Group, has made two new senior appointments to its management team.

The comapny has appointed  Cheil Worldwide’s Janie Rees as its Chief Strategy Officer and promoted its current Strategy Partner, James Calvert, to the position of Chief Data Officer. 

The announcement follows the recent launch of Lida’s new proposition, ‘Make work people welcome’, and comes after a series of high profile departures from the company last year.

A creatively-focussed brand planner, Rees joins Lida from Cheil Worldwide, where she was Strategy Director, leading planning for the Samsung Home and CSR business.

In her new role, Rees is tasked with leading Lida’s strategic offering, helping the agency to create work which delivers against its new people-focussed proposition, the company said.

Rees has previously worked as a strategist at agencies including Publicis Chemistry and Imagination, as well as spending two-and-a-half years in a client-side planning role at Sky. She began her career as a WPP Fellow, spending time at JWT, Ogilvy & Mather and Wunderman.

Lida has also promoted Strategy Partner, James Calvert, to the newly-created position of Chief Data Officer. Calvert joined Lida in 2016 and has played a key role on many of the agency’s flagship accounts, the company said, as well as being instrumental to pitch wins for Costa Coffee, AXA and Experian. 

New Lida's: Rees (far left) and Calvert (far right) join management team

During this time, he has also worked with M&C Saatchi Group on its data approach.

In his new role as Chief Data Officer, Calvert will develop LIDA’s data proposition, ensuring that it sits at the heart of its creative, media and technology offerings.

Prior to joining Lida, Calvert spent seven years at integrated creative agency FCB Inferno, where he led strategy for BMW, amongst other clients.

The two appointments complete the Lida management line-up, which also includes CEO, Jonathan Goodman and Chief Operating Officer, Claire Cootes, who were promoted to their new roles in November 2018; and Chief Creative Officer, Ben Golik, who joined Lida from Rapp in February 2018.

Jonathan Goodman, CEO, Lida, said: “As we double down on creativity, it’s essential that we don’t lose sight of the importance of the role that data, tech and innovation play in delivering great work for clients. 

“These two appointments, which represent the best of art and science, allow us to ensure that we are leading the industry on all of these fronts, and that we are well-placed to deliver against our new proposition, ‘Make work people welcome’. 

“Janie and James are both amazing talents, and genuinely lovely people. I’m delighted to see them joining our exec team.”

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