Bauer acquires 10 local radio stations
Bauer Media has today announced it has acquired UKRD Group – ten radio stations across Yorkshire, East Anglia and the South and South West of England in its fourth acquisition this year.
UKRD stations, with a weekly reach of 722,000 listeners, build on Bauer’s previous acquisitions earlier this year of Wireless local stations, Celador Radio and Lincs FM Group.
Paul Keenan, CEO Bauer Media UK and European Radio commented: "These stations are an excellent addition to our business and further extend our reach into completely new areas of the UK.
"This further demonstrates our long-term commitment and belief in commercial radio which has never been so exciting – for both listeners and advertisers.
"With record revenues for the third year running, the radio medium has grown by a third in the past five years alone, and with its highest share of listening since 2001, commercial radio is in a stronger position than ever before.”
William Rogers, Chief Executive Officer UKRD, adds: "UKRD's radio stations will make a great addition to the Bauer portfolio and the opportunities that may well present themselves to many of our talented and highly professional people will be greatly enhanced by this acquisition.
"The inclusion in the deal of UKRD's interest in FRS ensures that the agency will continue to serve its clients."
In addition, Bauer acquires UKRD’s interests in FRS and three local DAB multiplexes including Surrey and North Sussex Limited, North Yorkshire Limited and South West Digital Radio Limited.