Accenture acquires UK-based innovation agency ?What If!

Keiligh Baker's picture
by Keiligh Baker

Accenture has acquired ?What If!, a privately owned innovation firm that uses an experimentation-driven approach to help clients incubate new products, services, business models and organizational cultures.

Headquartered in London, with additional offices in New York and Shanghai, ?What If! applies provocative and bold thinking with fast iterative testing to help clients build agile and adaptive organizations. The terms of acquisition were not disclosed.

Since its establishment in 1992, ?What If! has developed many programs, tools and methods to train and educate people and organizations on building an innovation culture, including proprietary metrics that can measure the commercial viability of a project.

“With digital technologies converging, consumer expectations rising, and businesses under constant pressure to stay ahead of the digital curve, the only path forward is constant innovation to ensure flexibility and agility across every business function,” said Eric Schaeffer, a senior managing director at Accenture. “The acquisition of ?What If! is a significant addition to our innovation-engine capabilities.”

?What If! serves FTSE 100 and other leading companies across a variety of industries — including healthcare, finance, high tech, industrial, mobility, and consumer goods and services. Its primary areas of focus include brand and customer engagement, product innovation, and enterprise innovation.

John Zealley, who leads Accenture’s Customer Insight & Growth practice, said, “Together with ?What If!, we will help C-suite executives ask the right questions at the front end of their innovation journeys, imagine the ‘art of the possible,’ and then reinvent themselves — a core part of Accenture’s Living Business growth proposition for clients.”