TBWA\London poaches Grey's Katie Jackson as MD
TBWA\London has appointed Katie Jackson to the newly created role of managing director.
Formerly joint head of account leadership at Grey, she will join TBWA\London from April in order to help manage the agency’s portfolio of local and global new business.
Reporting directly to TBWA\London’s CEO, Sara Tate, and working closely alongside Michele Gilson, Jackson will take overall responsibility for client services and operational excellence.
She will actively build on the agency’s reputation by championing effective and award-winning work, while identifying and developing new creative capabilities.
As Head of Account Leadership at Grey London, Jackson ran the agency’s flagship Marks & Spencer account whilst driving double-digit profitability growth across her portfolio by empowering smaller, nimbler teams.
Commenting on Jackson’s appointment, TBWA\London’s CEO, Sara Tate, said: “It’s taken a year to find a world-class suit who compliments my background as a strategist but also has the hustle and disruptive spirit that embodies TBWA. Katie is the perfect TBWA pirate because she is ambitious, creative, whip smart and above all full of energy and ideas about how to keep improving the agency and disrupting the market.
"Her arrival is perfect timed to help us manage some big new business wins and I’m really looking forward to working with her.”
Jackson added: “I’m thrilled to be joining the management team and playing a part in shaping the agency’s culture and agenda as it continues to grow.
"People make places, and the opportunity to work with and learn from someone like Sara doesn’t come around very often. The agency isn’t distracted by
big rhetoric; they’re just focused on making great work that gets talked about – their pirate spirit is palpable.”