Radio Times owner Immediate Media names Scott Deutrom as Advertising MD

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by Mark Johnson

Radio Times publisher, Immediate Media, has appointed Scott Deutrom as Advertising Managing Director.

Deutrom will take the strategic lead for all Immediate’s advertising revenue streams across print and digital and Immediate's creative and content studio, Imagine, the company said in a statement.

Deutrom joins Immediate from ESI Media, where he was Chief Revenue Officer, managing ESI’s global multi-platform advertising, sponsorship and e-commerce revenues. 

Immediate position: Scott Deutrom named as ad MD

Prior to that, he was Director of Advertising at BlinkBox, managing the advertising function from start-up to its eventual sale to Tesco, who he then joined as Managing Director of Clubcard TV.

With over 20 years of senior commercial management positions, including roles as European Sales Director at Vibrant Media and Head of Online Sales at Sky, Deutrom has strong and extensive relationships across the UK media industry and proven experience of developing revenues across multiple platforms, particularly the digital ad technology market.

“This is a hugely important role for Immediate and, as such, we have taken our time to find the right person for the position and we are confident we have done so”, said Alison Forrestal, Immediate Group Managing Director. 

“Scott has a proven track record in senior commercial leadership positions across digital, print and television, from start-up through to FTSE 100, delivering across a range of different revenue streams.”

Deutrom said he was delighted to have the chance to lead and evolve Immediate’s advertising business across their portfolio of market leading brands. 

“The breath, depth and authority of their content combined with their highly engaged audiences, delivers an extremely powerful commercial proposition and one that I’m excited about fully maximising.”

Deutrom takes up his role of Monday 4 March, reporting to Immediate Group Managing Director, Alison Forrestal.

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