M&S hunts new ad agency following marketing split

Keiligh Baker's picture

Marks and Spencer is looking for a new creative agency to manage its clothing and home business.

News of the search comes nine months after after the high street heavyweight split its marketing department into a food division and a clothing and home team.

Last April it decided to separate clothing and food functions, led by Nathan Ansell and Sharry Cramond, who report into divisional managing directors.

It is thought that agency Grey London, which was appointed to the M&S creative account in August 2016, will continue to work on the food aspect of the  business, while the clothing and home account will go to pitch.

An M&S spokesman said: "As we transform M&S, our clothing & home and food businesses have been reshaped to create clear and accountable businesses.

"In line with this, we have put our clothing & home creative brief out to tender, as we continue to restore our style credentials and make M&S more relevant, more often to more customers.

"We’re proud of the campaigns we have created with Grey and it remains the retained creative agency for our food business."