London’s Collider appoints Richard Lloyd-Williams as Experiential Director

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Collider, the creative experience agency, is strengthening its senior team and its focus on connected experiences for brands with the appointment of Richard Lloyd-Williams, to the new role of Experiential Business Director.

Collider specialises in integrated campaigns for brands, with experience at its core; Lloyd-Williams will focus on developing Collider’s consumer experiential business, the agency said in a statement. 

Joining Collider from HeyHuman, where he was the Experiential Director, Lloyd-Williams will report to Anton Jerges, the agency’s CEO, and Richard French, its Managing Director.

Lloyd-Williams brings extensive experiential experience to Collider, having overseen major campaigns including the Xbox One launch, Campari’s ‘Largest Negroni Bar in the World’, and Coca-Cola Zero’s Sugar Sampling activity, which included the distribution of 9 million samples.

Before joining HeyHuman he occupied senior roles at The Flash Pack, The Field & TED Staffing, and Circle Agency.

“The future of marketing is being shaped by good experiences, and here at Collider we’ve found the sweet spot between experiential and integrated,” CEO Anton Jerges said. 

“I’m looking forward to having Richard on board to complete a unique and talented team who are strongly defining the brand experience space.”

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