IT industry veterans Stephen Kelly and Steve Garnett invest in 3radical

3radical has announced that IT industry veterans Stephen Kelly and Steve Garnett have invested in the company.

The pair will provide advisory services, as the company accelerates the roll out of its Audience Engagement Platform, 3radical Voco, in existing and new markets.

3radical is a SaaS company that enables organisations to achieve improvements in customer and employee engagement, as well as referral marketing. Over 2 million individuals worldwide have already been engaged with interactive, rewarding digital content generated by 3radical Voco.

Stephen Kelly, former CEO of Sage, commented: "Trust is table-stakes for today's great companies. 3radical has created a SaaS platform that makes it easy for organisations to do just that, and address the huge challenges this creates, reaping the rewards of better communications execution.

"This ability to easily configure and deliver interactive, rewarding digital content personal to every individual in the moment simply isn't available from existing marketing or employee communication platforms, but is critical to organisations' future success."

Steve Garnett, former Chairman of Salesforce EMEA added: "3radical has done a fantastic job with its Voco platform and has made good progress rolling it out to organisations across the UK and Asia Pac. We look forward to helping 3radical accelerate its growth in these markets as well as the US. There is huge untapped potential for the company and its software."

Stephen Kelly has over 35 years' experience with high-growth businesses and has been CEO of three successful public companies in the UK and US - FTSE100 company Sage, NASDAQ-listed Chordiant and FTSE Micro Focus - as well as COO of UK Government.

Steve Garnett was Chairman of Salesforce in EMEA for 13 years prior to retiring in 2016. Before Salesforce, Steve's experience includes leading Siebel in EMEA and he was VP of Oracle.