IPG Mediabrands appoints Craig Lennon to new commercial role

IPG Mediabrands, the global media arm of Interpublic Group, has hired Craig Lennon to the newly-created role of Managing Director, Commercial Operations, International.

Craig will spearhead the commercial strategy for the agency group, providing his specialist knowledge to help clients across all International markets.

Craig has been in the industry for over 25 years and will work collaboratively with new and future clients, developing partnerships and helping to ensure that as a network, Mediabrands continues to remain agile in meeting the changing needs of its clients.

Based in London, Craig will report into Ian Courts, CFO, International and Guy Beach, Global Chief Commercial Officer.

Craig joins IPG Mediabrands from MediaCom, where he served 18 years in the agency in various roles, most recently sitting on the EMEA Exco as Director of Commercial & Operations for the EMEA region.

Ian Courts, CFO, International at IPG Mediabrands said “Craig is one of the most impressive people I have had the pleasure of meeting in our industry, so I’m thrilled he has made the move to join us here at IPG Mediabrands. A proven and inspirational strategist, his drive and ambition will be crucial for us in continuing to be a progressive and agile network for our clients.”

Craig said: “I’m incredibly excited to be joining IPG Mediabrands. This is first and foremost a people-based business and IPG Mediabrands is full of enviable talent, which is reflected in the incredible client retention and new business performance. I’m looking forward to help further drive success for our clients, partners and business.”

Craig begins his new role at IPG Mediabrands on February 26th 2019.