Gemma Coles is promoted to head of Mubaloo

Keiligh Baker's picture
by Keiligh Baker

Mubaloo has announced the promotion of Gemma Coles to Head of Mubaloo.

Gemma’s promotion follows a year of significant growth for the agency, including officially becoming part of the newly rebranded Reprise Network and winning a Cannes Lion award for the UK’s first voice-enabled interactive ad unit for Amazon.

In her new role, Gemma will be tasked with heading up an ambitious three-year plan for Mubaloo, which includes further expanding the agency’s proposition and continuing to lead on commercial growth.

Based in London and Bristol, Mubaloo has a specialist team of Strategy, UX and Technical Consultants with experience across mobile, web, voice, AR, AI & location technologies.

The company's clients include RBS, MTRCrossrail, TFL, Hanson, ABRSM and the London Air Ambulance.

“This is a truly amazing opportunity for me and I'm so excited about delivering for the agency,” says Gemma. “I feel we have such a brilliant business to grow upon and 2018 was a fantastic year of opportunity and learning. Being part of the IPG family has given us the ability to explore where we can go next.

"I’m really looking forward to continue working with the Mubaloo and wider Reprise teams to deliver the very best for our clients.”

Managing Director Reprise Network, Craig Lister said, “I am delighted to announce Gemma’s promotion to Head of Mubaloo. Gemma joined a team of just twelve people at Mubaloo in 2010, and has grown alongside the business, continuing to be instrumental in the amazing success Mubaloo has seen over the past few years. I look forward to working alongside her as we further expand the Mubaloo proposition as part of the Reprise Network and continue to offer industry-leading services to our clients.”

Gemma joined Mubaloo in 2010 initially working with founder and CEO, Mark Mason to establish a Strategy team, helping clients to drive value through insight and app delivery, with her responsibilities growing following IPG Mediabrands’ acquisition of Mubaloo in 2016.