FutureKind hires Ben Patterson as head of marketing
FutureKind has hired digital marketing specialist Ben Patterson as Head of Marketing.
He joins the company from Virgin EMI Records, where he led label-wide digital strategy and partnerships, spearheading campaigns for Lewis Capaldi, Slaves, Loyle Carner, The Vamps, Nile Rodgers and others. He will be based at FutureKind’s London office.
Ben Patterson said: “I’m thrilled to be joining such a future-thinking and dynamic label as FutureKind.
“Chuck and Laurence are redefining what it means to be a record company in 2019, with a truly independent and innovative spirit at the heart of everything they do.
“Add to that the insanely talented artists that they have signed, and you have what I believe is one of the most exciting music companies to be working with right now. I’m proud that they’ve entrusted me to lead their marketing efforts into 2019 and beyond.”
Chuck Waite, CO-Founder of FutureKind said: “We are nothing short of flattered that someone of Ben’s caliber has bought into our vision and identity as a company. We are designing a sustainable runway for our artists to operate in the most creatively honest and fulfilling way.
“Ben’s enthusiasm and detailed understanding of this, coupled with his historical achievements and maverick mindset, make him the perfect new team member to continue driving the company forward”Music Business Worldwide