Former Aldi boss to head up Boots marketing team

Keiligh Baker's picture
by Keiligh Baker

Aldi UK’s marketing director Adam Zavalis is to join Boots as director of brand and communications, starting February 25.

He will report to ROI marketing director Helen Normoyle and will be responsible for leading the strategic and creative marketing activities across the retailer’s customer facing channels, as well as social.

Helen Normoyle, Boots’s UK and Ireland marketing director, who Zavalis will report to, says: “I’m delighted to welcome Adam to Boots. He brings a lot of valuable experience to the role, and as we celebrate the 170th year of Boots this year I, and my colleagues, look forward to working with him to take this amazing brand into the future.”

Aldi is yet to announce a new UK boss for its marketing team. The retailer says it will do so “in due course”.

Commenting on Zavalis’s departure, Aldi’s group director for marketing and communications, David Hills, says: “Adam has played an important part in Aldi’s award-winning marketing team over the last six years and we wish him all the very best in his new role.”