Zenith names Matt James global brand president

Keiligh Baker's picture
by Keiligh Baker

Publicis Media has announced Australia and New Zealand boss Matt James has been appointed global brand president of Zenith in London.

James, who is British and previously ran Zenith in Australia, has had two spells at parent company Publicis Groupe. He worked at the company from 2010 until 2012 in London, and since 2015 in Australia, where he was CEO of Publicis Media ANZ.

During his time there Publicis Media ANZ saw key wins including P&G, Aldi, Campbell’s, Arnott, and Kraft Heinz.

He succeeds Vittorio Bonori, who was recently appointed Publicis Groupe Italy CEO.

He will report to Steve King, chief executive of Publicis Media and former global chief executive of ZenithOptimedia.

"Matt is a highly respected agency leader who has worked in London, Paris and Sydney and been at the forefront of driving growth for many of the world’s leading brands," King said, adding that James had the right "skillset" when it came to three key criteria: clients, products and strategy.

“I am hugely excited to be taking on the leadership role at Zenith. The network celebrated its 30th anniversary this year and is a recognised industry leader with its ROI agency positioning and development in data and technology, experience planning and machine learning,” James said.