London Heathrow appoints Wavemaker for UK media strategy

Charlie Spargo's picture
by Charlie Spargo
Wavemaker will be responsible for all Heathrow's media planning

Heathrow Airport has transferred its account to the world’s second-largest media agency network, Wavemaker, as part of a strategy to integrate communications.

The airport, which is Europe’s biggest, wants to unlock revenue growth, boost passengers, and build a positive brand reputation.

Wavemaker will take multi-channel control of Heathrow’s media output, drawing on data about audiences to create a continuous brand experience for the passenger journey. 

“Heathrow believes every journey matters, and we understand how to get results,” said Alex Steer, Wavemaker’s Chief Product Officer. “We’re excited to be working with a forward-thinking brand like Heathrow that represents a modern, open outlook. 

“By bringing together an unrivalled breadth of specialist Wavemaker talent, we’re confident of the impact we can make to Heathrow’s long-term business objectives. We’re extremely proud to have been chosen as Heathrow’s agency partner and look forward to embarking on the next stage of their journey together.”

Simon Eastburn, Director of Airline Business Development, Cargo & Marketing at Heathrow, said: “Wavemaker demonstrated a cohesive and sophisticated approach to media, content and technology. 

“By putting consumer journeys at the heart of everything they do, the team were able to quickly identify growth potential to deliver on our vision to provide the best airport service in the world. We very much look forward to working together.”

Wavemaker has achieved further significant international growth recently, and this year appointed a new APAC Regional President, as well as a new North Asia CEO and South East Asia CEO.