London-based Grammatik appoints new MD, seeks new senior hires

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by Mark Johnson

London-based technology, PR & marketing agency, Grammatik, said it has appointed former head of marketing at Sky Movies, Glenn Matchett, as Managing Director and is on the lookout for new senior hires. 

In this new role, Matchett will work alongside the company’s CEO, drawing on his experience from globally recognised entertainment businesses like MPC, Sky, UKTV and Virgin Media. 

However, the company also said one of Matchett’s first challenges will include expanding the Grammatik team with new senior hires as well as expanding the technology client portfolio.

Matchett will lead the overall focus for Grammatik’s client portfolio, overseeing the management team and developing campaigns to help grow the business. 

“Glenn brings with him a wealth of experience from a wide range of markets, including the tech and computer graphics industries which are key focus areas for us”, said Grammatik CEO Ian Tomalin-Hall. 

“As we work to build upon our client base, and expand our service offerings, Glenn’s expertise will prove invaluable.” 

Under Matchett’s leadership, Grammatik will continue to work with a wide range of blue-chip technology and creative clients, from visual effects production companies like Axis Studios to the creators of real-time digital humans for events and games, Cubic Motion.

“I’m thrilled to have the opportunity to lead the Grammatik team”, Matchett said. “There’s isn’t a more exciting space right now than tech for sharing amazing stories about innovation and development.” 

“We’re working on some bleeding edge projects for clients – from digital humans to VR and AI – it’s a real buzz to help unpack often complex messages in a compelling and engaging way across our marketing and PR activity”, Matchett said. “It’s a real unique strength of the agency because all we know and love the space.”