Ketchum appoints Fran Cavanagh as head of research and analytics
Ketchum has announced the appointment of data analytics professional Fran Cavanagh as head of research and analytics in London.
Cavanagh will be responsible for spearheading the company’s analytics strategy and implementation in London, further developing ways to create and measure business value for clients.
Cavanagh joins Ketchum from iProspect London, part of the Dentsu Aegis Network, where she led the agency’s data science practice, working with national and global clients such as Specsavers and Diageo.
Prior to that, Cavanagh worked as a senior insight manager at the UK Home Office, where she was mainly responsible for leading open source intelligence, designing research and evaluating the success of communications campaigns.
Cavanagh said: “I am delighted to join the research and analytics community at Ketchum. This is an exciting time for the consultancy, and I look forward to working with the talented team here to deliver ever more innovative and relevant client research and thought leadership.”
Bert Moore, chief strategy and innovation officer at Ketchum London, said: "Fran is a deep, analytical thinker, with a passion for designing research with an intimate understanding of consumer behavior and culture dynamics. That’s the kind of data that gives us, as communicators, some of the best raw ingredients to shape strategy, develop campaigns and fuel our creativity."