Global group of advertisers set up digital taskforce to tackle fraud

Keiligh Baker's picture

The World Federation of Advertisers (WFA) has created a global taskforce to tackle the growing problem of ad fraud and improve data transparency.

The group, known as the Global Media Board, will be headed up by Gerry D’Angelo (pictured), global media director at Procter & Gamble, and Mastercard’s senior vice president of global media, Ben Jankowski.

The taskforce includes members from Unilever, Volkswagen and Adidas and represents companies spending over £35bn on communications each year.

D’Angelo said: “I’m honoured to be invited to serve as the co-chair of the WFA’s Media Forum at this critical time for the industry. Advertisers can no longer relinquish control of media, data and algorithms. Together, we’re transforming the media industry, taking back control to lead mass disruption through active participation in industry bodies such as the WFA, and promoting measures as set out by the Global Media Charter."

The WFA Global Media Charter, published earlier this year, sets out the key issues facing advertisers in digital media today and demands change in eight areas including ad fraud, viewability, brand safety and transparency.

The Global Media Board will help WFA realise the change called for in the WFA Global Media Charter, provide members with a closed environment to openly share media-related ideas and experiences with their peers as well as set the direction for WFA’s global media strategy.

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