Former adam&eveDDB Managing Partner joins Jungle Creations
Jungle Creations has announced the appointment of Dylan Davenport as Managing Director of the company’s creative agency.
Davenport joins from adam&eveDDB where he was Managing Partner, responsible for running the iconic Marmite, Colman’s, McCain and VW accounts. There he also led the pitch for the launch of FIFA18, which resulted in 7 Cannes Lions for the ‘El Tornado’ campaign.
The appointment signals a move by Jungle Creations to diversify its creative offering, and provide 360 creative solutions for brands. The new agency, to be formally launched in April, will focus on ideas that close the gap for brands between communities, culture and commerce.
Davenport will be responsible for building on the creative successes Jungle Creations have had with Yoti (30 million views and a Cannes Lion) and brand partnerships with the likes of Baileys and McDonalds, as well as launching full experiential, influencer and performance marketing services within the new agency.
He joins with over 15 years of industry experience having started his career at the integrated creative agency Rapier during a period that led to it being named Campaign Direct Agency of the decade. He then joined the start-up Beattie McGuinness Bungay where he launched the You Know Who Your Mates are campaign for Carling, and led their sponsorship of the Carling Cup and the Reading, Leeds and V festivals. In his time there he also ran the TUI, Virgin and Sky One accounts.
Davenport said: “Everyone talks about building a new kind of agency, but very few companies are able to deliver on it. Brands want something genuinely different, and not the emperor’s new clothes. With Jungle Creations you’ve got a hugely ambitious startup that has no intention of playing by the rules. Because of their incredible success building social channels, they know communities, they know content, and they know culture. I’m genuinely excited about harnessing this to help brands get closer to their audience, with ideas that will have a significant cultural and commercial impact.”
Jungle Creations is a media, marketing and commerce business and was founded by CEO Jamie Bolding in 2014. In 2018 the company was the top UK social brand partner, producing the most video views and engagements for clients of any other publisher whilst its creative brand work garnered industry wide recognition and multiple awards including a Cannes Lion for Social Video.