Essence appoints Tim Irwin as EMEA CEO

Keiligh Baker's picture
by Keiligh Baker

Essence has promoted Tim Irwin to chief executive of Europe, the Middle East and Africa.

Irwin replaces Nick Baughan, his former boss at both Essence and Maxus, who has left to become director of agency partnerships at Facebook in the UK.

Irwin brings with him more than two decades of experience in senior media agency roles. Prior to Essence, he served as chief operating officer at Maxus and managing director at BJK&E, the media shop's predecessor.

Christian Juhl, global chief executive of Essence, said Irwin will run the UK and German offices, and focus on expansion in more cities in Germany and in other markets such as the Nordics, the United Arab Emirates and France.

Irwin said: "Essence has exactly the right mix of talent, business model, service offering and client partnerships necessary to fundamentally move the industry forward.

"I’m thrilled to have the opportunity to work with such an incredible team to help bring these elements together in ways that will change the way people think about what a data science-led agency can do to deliver value to consumers and drive growth for businesses."

Essence now employs about 1,700 people, including 500 in Europe, and has billings of $3.6bn (£2.8bn).

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