Digital hub AVADO Learning appoints Mark Creighton as CEO

Keiligh Baker's picture
by Keiligh Baker

Mark Creighton, the former Dentsu Aegis Network chief operating officer, will become CEO of AVADO Learning on January 28.

He will take over from Mark O’Donoghue who will move into Blenheim Chalcot, AVADO Learning’s investors, following a handover period with him.

Creighton joins AVADO Learning as the company moves into a new growth phase, extending partnerships to include Tableau in its Data Literacy proposition to organisations, targeting the US market and expanding its digital transformation and digital standards work.

“AVADO Learning is a powerful partner for businesses and one that has the ability to truly transform organisations,” said Creighton. “As someone who has been a client of AVADO Learning for the past six years, I have experienced first‐hand the value that it delivers.

AVADO Learning has grown turnover four‐fold over the last four years, having established partnerships with Google, co-creating Squared Online the digital marketing thought leadership programme and Tableau to drive data literacy for organisations and individuals via a full Data Academy.

Elsewhere, AVADO has developed an exclusive partnership with the CIPD around digitally delivered HR and L&D qualifications, and through Arch Apprentices, developed the Institute of Practitioners in Advertising’s ground-breaking Creative Pioneers apprenticeship programme.

The company’s proposition of Learning that works is now a significant feature of digital capability building for major global corporates, including GSK, Vodafone and Estee Lauder through scaled online learning programmes. In 2018 it acquired OFSTED Grade 1 provider Arch Apprentices, creating the first truly digital apprenticeships which are used by a wide range of organisations from Microsoft to Worldpay to WPP.

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