Convenient charitable giving app hires Matt Jerwood

Charlie Spargo's picture
by Charlie Spargo
Matt Jerwood (left)

“Thoughtful donation app” Thinking of You has hired Matt Jerwood (pictured, left) as its new Operations Director from Oxfam GB.

Jerwood was previously the national charity’s head of engagement and head of digital fundraising. He moves into the position at Soho-based Thinking of You to integrate day-to-day operations, and work on products, partnerships and marketing.

Thinking of You launched in a beta stage in November 2018, in partnership with national charities Shelter, Make-A-Wish, The Stroke Association and Rethink Mental Illness.

It helps people express their support and sympathy through its convenient mobile platform, and donate to chosen charitable causes simply. Charities are not charged to be put on the platform, and Thinking of You prides itself on combining strength of thought with the ease of mobile donation.

Jerwood said, "I was struck by Thinking of You’s unique position and potential to disrupt the fundraising marketplace. Its mobile-centric, sentiment-led offer can improve the experience of giving and receiving and can unlock an all-new area of sustainable charity support. I’m excited to be joining in the very earliest of days and delighted to be surrounded by such an excellent team.”

Thinking of You Founder and Chief Thinker, Johnny Pitt said: “This started as a seed of an idea five years ago, and Matt’s arrival, along with significant investor, partner, charity and customer engagement, is further validation of what we’re doing. We’re really excited by Matt, and for the opportunity that’s there.” 

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