Comic Relief appoints MC&C to its media account

Keiligh Baker's picture
by Keiligh Baker

Comic Relief has appointed MC&C to its media account after a competitive pitch.

The business was previously held by Hearts & Science. Comic Relief has tasked MC&C with drawing audiences to Red Nose Day, while reaching a digitally focused younger audience.

MC&C will also be charged with incorporating new technology and media platforms into Comic Relief’s fundraising efforts.

Catherine Cottrell, fundraising and partnerships executive director at Comic Relief, credited MC&C’s experience of the charity sector as a factor in the decision. 

She said: "As an agency, MC&C has a heritage in the charity space, which certainly provided a level of understanding and expertise that grabbed our attention, but it was their forward-thinking, fresh approach to a deep-seated problem that won us over."

Robin Trust, chief executive of MC&C Media, added: "We will help the organisation increase engagement with its target audience through an always-on approach, cementing the public’s relationship with Comic Relief and consolidating its reputation as the iconic force for good in our society."

Welcome to Prolific London

Here's why we're the City's new must-read title for marketing and tech news