British Airways appoints new head of global PR

Keiligh Baker's picture

British Airways has made Victoria Madden its head of global PR.

Madden was appointed after an extensive internal and external search. She reports to Louise Evans, BA’s director of external communications.

She will oversee BA’s consumer campaigns. Reporting in to her will be brand PR chief, Amanda Allan; senior global PR manager, Jo Simmonds, who joined BA from BUPA in December; and Chip Garner who joined the airline in mid-October, as VP of PR for the Americas. 

Evans said: "Victoria’s appointment is the final part of the reorganisation we undertook in the summer of 2018. In her ten years at BA, Victoria has worked on some of our most memorable campaigns including the launch of First, #BAMagic, our Community investment partnership with Comic Relief, the Olympics and Paralympics."