33Seconds beefs up team with Unilad and Vaynermedia hires

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London PR and social media marketing agency, 33Seconds, has appointed former Unilad content creator, Stuart Larkin, as its creative lead, and Rosy Leader as senior account director.

Larkin will lead the delivery of standout social content across the client portfolio, with a particular focus on viral and reactive content, reporting into Creative Director, Seb Underhill, the agency said.

33Lad: Stuart Larkin joins agency from content maker Unilad

Larkin moved to the firm from popular web and social content creator, Unilad. He spent four years creating award-winning content for UNILAD, where he delivered world-class work for brands such as Fosters, Activision and 20th Century Fox. 

Prior to this, he cofounded Wundergroundmusic.com, a first-of-its-kind music satire website that regularly recorded four million visitors each month. 

33Seconds counts amazon, Heineken, Sky, Citroen and The Graham Norton Show among its clients.

“Stuart’s appointment reflects the ever-increasing importance of creating stand-out, thumb-stopping content for our clients, as central to big campaigns as to driving daily conversation”, said 33Seconds co-CEO and founder, Dominic Cook.

The agency also announced the appointment of Rosy Leader as Senior Account Director from Vaynermedia, formally at WeAreSocial. Leader will head up the Sky Entertainment team, reporting into Associate Director, Elisah van Vriesland. 

Born Leader: Rosy joins as senior account director

Leader has more than a decade of big-brand, digital strategy and delivery experience having led campaigns for the likes of Disney, Heinz, Nestle, Heineken and Shell, among others.

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