Adrian Rossi becomes Grey London's new creative chairman

Josh Peachey's picture
by Josh Peachey

Grey London has appointed Adrian Rossi, joint executive creative director of Abbott Mead Vickers BBDO, to be its creative chairman.

Rossi's new responsibilities include overseeing all creative development, setting and implementing the creative vision, overseeing the recruitment of top talent and guiding new-business creative efforts.

He'll report to John Patroulis, worldwide chief creative officer, and work closely with Eduardo Maruri, president and chief executive of Grey Europe.

"I think he’ll be an amazing leader for Grey London, working with a great team already in place to help push where we’re headed as an agency and as an industry. We’re lucky to have him." said Patroulis.

Rossi has been joint executive creative director at AMV since 2013.

Vicki Maguire will continue her role as chief creative officer of Grey London and Rossi's appointment will provide a major boost to Grey following the departure of Caroline Pay, joint chief creative officer, to Headspace earlier this year.

Maguire said of Rossi's appointment: "I feel like all my Christmases have come at once. Bring on the New Year."

Michael Houston, worldwide chief executive of Grey, said: "Adrian is making some of the most awarded and inspiring work in the world right now and he pairs an impressive creative pedigree with a humanity that shines in both the work he makes and in the way he leads."

The move means that Rossi will split from long-term creative partner Alex Grieve, with whom he has created award-winning campaigns such as Barnardo’s "Heroin baby", Lynx "Billions", Audi "Fish" and "Lost lives" for St John Ambulance.

The pair joined AMV in 2011 as creative partners from Glue Isobar.