Smartology secures £2.8m financing

Keiligh Baker's picture
by Keiligh Baker

Smartology has announced that it has closed its £2.8m Series A round of financing led by Committed Capital, the fast growth UK technology investment firm.

The contextual adtech platform will use the funding to fuel product development and its expansion in North America and across EMEA.

Tim Steel, Chairman of Committed Capital, has joined the Smartology board as Investment Director.

Smartology offers large advertisers the ability to contextually match their branded content with editorial articles on global online media.
Smartology’s advertisers benefit from record levels of engagement in a GDPR compliant way. Media owners value the higher revenue and as this is non-intrusive advertising, they can guarantee a positive user experience.

 Tim Steel, Chairman of Committed Capital said “Smartology disrupts the traditional programmatic advertising model and has achieved much higher click through rates; the SmartMatch digital advertising technology attracted considerable interest from our investor base and we are pleased to have helped finance the Company’s growth ambitions.”

Smartology’s media partners include Financial Times, The Economist, Dow Jones, Bloomberg, Handelsblatt, and approaching 70 more premium publishers. Smartology has run campaigns for clients including Credit Suisse, HSBC, Swiss Re, Mischon de Reya, London Business School and EY.