Shared workspace tech giant WeWork launches pop-up

Keiligh Baker's picture
by Keiligh Baker

Shared workspace tech giant Wework has launched a pop-up office in central London that is completely shoppable - and designed with influencers in mind.

Open throughout January, the pop-up is filled with office decor from brands such as Urban Outfitters which can be bought via the app.

Londoners can sign up online to grab a spot in the pop-up for a whole day's work, with the ability to host meetings, try out the Wework space and work in the office for free.

"We’re very excited to be kicking off the year with such a fun and creative project in partnership with," said Wework's UK and Ireland general manager Mathieu Prost.

"We’re looking forward to hosting influencers and Londoners at one of our newest locations in London, Aviation House."

WeWork announced yesterday that it is rebranding as The We Company.

Adam Neumann, the company’s founder and chief executive, announced the rebranding and strategic pivot at its annual conference in Los Angeles on Tuesday.

It came as WeWork’s biggest investor, Japan’s SoftBank, scaled back its planned investment for this year from $16bn (£12.5bn) to $2bn.

The company, which has the tagline “Do What You Love”, offers its members free coffee, grapefruit-infused water and a choice of craft beers, and has risen to become London’s biggest office occupier.

WeWork has taken space in 42 office buildings in the capital, including eight floors of a block in Moorgate with space for more than 3,000 workers.