Etch Group acquires Southampton-based Moov2

Keiligh Baker's picture

Digital consultancy Etch Group has expanded its growing portfolio of over 70 specialists with the acquisition of Southampton-based agency Moov2.

Founded in 2006 by Thomas Frame, Etch Group works with national organisations such as Mind, Old Mutual, Maserati, the BBC and British Airways.

The acquisition of Moov2 continues a successful year for Etch Group following the acquisition of London-based digital agency Big Radical in 2017.

Digital specialists at Moov2 are comprised of experts in the gaming sector, developing websites, apps and supporting experiences for major national organisations such as Microsoft Studios, Sony, Hasbro, Barclays and Supermassive Games.

Thomas Frame, Etch Group MD, said: “Small independent agencies often get to a certain size and then find it hard to grow, however larger agencies seem to lose agility.

"The model we are creating should enable the independence and agility that clients need to drive change quickly, whilst harnessing true innovation by bringing together the best breed of specialist agencies.”

Andrea Thomas, Founder and Director of Moov2, commented: “Working with Etch Group to continue and accelerate our growth is a hugely exciting step for us."