Eagle Eye partners with Waitrose to kickstart digital marketing

Sian Bradley's picture
by Sian Bradley
Eagle Eye's AIR platform will help Waitrose improve its marketing strategy

Digital marketing platform Eagle Eye is entering a five-year-long partnership with high-end supermarket, Waitrose.

Eagle Eye’s software-as-a-service technology, dubbed the ‘AIR platform’, will help to the improve the grocer’s digital marketing proposition.

Eagle Eye Chief Executive Tim Mason said the company is ‘delighted to have won this contract with Waitrose & Partners’.

The partnership follows on from the work that Eagle Eye has done with parent company John Lewis.

“We look forward to deploying our Eagle Eye AIR platform across their network of stores to drive value through personalised promotions and rewards," Mason added.

Eagle Eye was founded in 2003 by current CTO Steve Rothwell. 

Eagle Eye AIR powers the issuance and redemption of digital coupons, as well as allowing businesses to analyse customer behaviour insights. 

Sainsbury's and Asda were the first supermarkets to partner with the firm, which is now global. Eagle Eye shares were trading 3.4% higher on Monday at 100p each.