Hilda Tingle lands marketing role at BNP Paribas AM

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Photo credit: Bloomberg

The asset management arm of international bank BNP Paribas has appointed Hilda Tingle as its Global Head of Digital Marketing.

Tingle will start the newly created role in January 2019, and be responsible for curating and implementing BNPP AM’s global digital marketing strategy, working out of her office in London.

Reporting to Roger Miners, Chief Marketing Officer, she will also collaborate with the digital team and in close collaboration with the regional marketing teams.

Miners commented on the appointment: “Technological and regulatory developments are major influences on the changing way in which asset management companies engage with their clients 

“Hilda’s expertise in areas including marketing automation and digital strategy and transformation will be invaluable as BNP Paribas Asset Management continues to enhance its digital capability,” he added. 

Tingle began her career at J. Walter Thompson in Hong Kong over 20 years ago.

She is joining from J.P. Morgan Private Bank, where she held the position of Head of Digital Engagement. Prior to this she spent more than 12 years at J.P. Morgan Asset Management, most recently as Head of Digital Marketing Operations, having previously been Global Business Manager (Marketing) and Head of Client Communication EMEA.