Capital One drops WCRS for Mother

Charlie Spargo's picture

US-based credit card provider Capital One has selected creative agency Mother as its creative agency in the UK following a review of its branding operations.

They part ways with WCRS, who pitched for their business alongside Karmarama, Wieden & Kennedy, and Mother. WCRS’s last work for Capital One is currently airing nationally – a TV advertising campaign for Capital One’s QuickCheck.

In 2018, the agencies similarly swapped clients, with Mother losing the account for MoneySuperMarket to WCRS.

Capital One was founded in Virginia, USA, back in 1988. They issued their first credit cards in 1996, and have since then achieved a spot among the UK’s top 10 credit card providers.

From 2012 to 2016, it was the sponsor of the EFL Cup, now sponsored by Carabao energy drinks. WCRS was responsible for the promotion of the sponsorship campaign since starting the working relationship in 2014, as well as Capital One’s “check it, don’t chance it” campaign.

Mother has offices in London, New York and Buenos Aires, and is the UK’s largest advertising agency. This year alone, they have been responsible for campaigns including KFC’s “Crossroads” advert, and Debenhams’ "Do a bit of you-know-you-did-good" adverts.

The creative agency was also responsible for the Greenpeace short film ‘Rang-Tan’, which made headlines in 2018 after the supermarket Iceland planned to run it as a television ad, but was told by regulator Clearcast it would breach regulations.

Next year, Capital One has announced it will be launching a brand campaign.