VIOOH appoints new CRO for big future "despite current market conditions"
Gavin Wilson has been appointed by digital OOH ad marketplace VIOOH as its new Chief Revenue Officer.
Prior to joining VIOOH, Wilson was Regional Managing Director at dunnhumby where he managed a large revenue and people portfolio for two years for both digital and non-digital products.
He has previously helped deliver better customer experiences of media communications from FMCG brands to consumers, working with top FMCGs like Unilever, Proctor & Gamble, Nestle and Coca Cola.
VIOOH is a JCDecaux-backed marketplace that connects OOH and digital advertising to create brand experiences and meaningful outcomes for advertisers.
Gavin will be driving the broader engagement and growth strategy of the company as it looks to expand into new markets and territories. He will report into the CEO, Jean-Christophe Conti.
Gavin Wilson said: “I'm delighted to be making this move - VIOOH is on the cusp of an exciting period of growth. In spite of the current turbulence in the global economy, the fact is the OOH advertising sector is beginning to embrace programmatic.
"This is going to open up new opportunities for those innovative brands looking to take advantage of this and VIOOH is going to be both in a position, and a company, at the centre of it all.”
Before dunnhumby, he was the Chief Revenue Officer at German DSP Sociomantic Labs. He was responsible for growing the businesses globally and working with each region to drive client value and interactions.
“This news is another step forward as we grow this business”, said Jean-Christophe Conti, chief executive officer, at VIOOH. “As we stand today, the revenues for OOH are being squeezed. But this is a short-term challenge. Despite current market conditions, we’re envisioning a big future as brands look to accelerate growth out of this current crisis and the adoption of programmatic for OOH becomes mainstream. This is exactly why we are bolstering our senior team with the appointment of Gavin.”