London-based adtech platform Scoota raises £2m in funding round

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Scoota, an automated omni-channel digital branding adtech platform, has raised £2 million to go towards rapid US expansion. 

Investors in the round included Notion Capital, the Angel CoFund (ACF) and VentureFounders.

Scoota offers its clients a different approach to fraud-free, automated omni-channel digital branding, all on one single platform. 

The company, which is based in London and New York, is rapidly increasing its direct-client base alongside its swift expansion into the US market. 

James Booth, Founder & CEO of Scoota said: "Many years ago we set out to build a platform that would empower programmatic digital trading with levels of creativity not otherwise seen, while baking in as automated features, optimum solutions for real-time fraud management. 

"It has taken a long time but we are truly excited to now be in market with what many say is a game-changing offering. Being able to close a round at this particular time is a testament to that technology offering and the belief shown by existing and new investors alike. I am also thrilled to welcome the Angel CoFund to the business."

Scoota’s patent-pending Sentinel technology solves some of the legacy challenges associated with delivering multimedia content at scale via programmatic channels.

Scoota’s technology has already delivered campaigns for over 500 brands, including Ford, Coca Cola, Microsoft, Unilever, and P&G. 

Tim Mills, Managing Director at the Angel CoFund, said: “Omni-channel marketing has been a growth market over the past few years but Scoota has done especially well by identifying a gap in the market and creating its own technology for multimedia digital marketing."

Ian Milbourn, General Partner & CFO at Notion Capital, added: “I’m really pleased to see James complete this finding. Scoota is incredibly well placed to continue growing revenues once trading returns to near-normal levels. The team have worked tirelessly to come through the last couple of months and I look forward to a strong year.”