Virgin StartUp commits to 50/50 gender pledge
Virgin StartUp has announced its commitment to become the first business funder to pledge 50/50 gender investment equality for Start Up Loans by the end of 2020.
The ground-breaking initiative by the London-based firm is being driven by newly appointed Chairwoman, Linda Grant, and recently promoted Managing Director, Andy Fishburn.
The 50/50 gender pledge is about more than just funding, the firm said. Virgin StartUp is proactively addressing the barriers faced by women starting up their own businesses with a new programme of women-led initiatives.
To encourage more women to start up businesses and thrive, the organisation is designing an entrepreneurial model for equal gender-based funding with expert business advice, guidance and mentoring.
The company said that recent findings state there are twice as many men who are entrepreneurs as women and closing the gender gap could generate £250 billion to the UK’s economy.
During the course of engaging with an increasing number of women entrepreneurs, Virgin StartUp will work to remove the most common barriers to starting their own business.
Childcare tops the list of barriers currently faced by women in business, so the entrepreneurial hub is announcing new online courses to offer remote access to masterclasses to help upskill founders.
The new online courses will help provide all parent entrepreneurs with the necessary tools to build better businesses.
Virgin StartUp is also open to partnerships with organisations in the start-up ecosystem who can add further support to these women founders and richness to the process.
In a further move towards removing gender based discrimination, Virgin StartUp is partnering with Genderscope, a Virgin StartUp funded business, to develop a comprehensive gender strategy, addressing key organisational areas.
As part of the Pledge, Virgin StartUp is also actively seeking more women mentors, who currently account for around 30% of the mentor community.
Women mentors are not, however, necessarily always paired with women founders, but the organisation believes it is important to address the gender balance across the board.
Genderscope provides businesses with training, workshops and consultancy services to support the understanding of the gender dimension in their organisation.
The 50/50 gender pledge is supported by women founder meet-up events and StepUp programmes. StepUp with Virgin StartUp is a two-day scale-up programme of workshops and networking opportunities designed to equip women founders with the skills and knowledge to take their business to the next level.
Virgin StartUp will handpick mentors to work with entrepreneurs to help them grow, providing practical business advice from successful women founders.
The firm said it already outperforms the industry and currently provides funding and support to women that is double (41%) the national average (20%) but is now committing to 50/50 with this pledge.
The organisation will invest in more women and continue to invest in at least the same number of men.
Virgin StartUp is devoted to reaching and engaging more women entrepreneurs to not only start-up and survive, but also to thrive.
Women-founded businesses supported by Virgin StartUp have a 76% survival rate (73% for founders who are men) and are still trading after three years, surpassing the national average of 54%.
“The barriers have been well documented”, said On this landmark move for Virgin StartUp, Linda Grant, Chairwoman of Virgin StartUp.
“It’s now time to make a promise that will deliver a positive change for women entrepreneurs and the British economy as a whole.
“We are committed to delivering on our 50/50 gender pledge and have worked with a number of external advisors to introduce a raft of women-focused initiatives that will address the barriers women face when starting up.
“I am really excited to be part of an organisation that truly wants to make a positive difference.”
Andy Fishburn, new Managing Director of Virgin StartUp said: “The Virgin Group has always had entrepreneurship at its core and we are proud to address the recent conversations around the barriers facing women entrepreneurs and deliver workable solutions with the creation of our 50/50 gender pledge.
“We strongly encourage other investors to do the same.”
Yael Nevo, Co-Director of Genderscope said: “We commend Virgin StartUp for their progressive leadership. Gender equality is a business sustainability issue and companies who prioritise it, set themselves at a great advantage.
“A growing body of research clearly demonstrates how gender equality and diversity lead to better decision-making processes, greater employee satisfaction and performance, improvement in productivity, economic growth and much more.
“We are excited to work with an organisation who takes this goal seriously and is committed to investing the necessary resources to create a meaningful change”.
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