The&Partnership creates supermodel-fronted ad for Argos to show furniture as fashion

Charlie Spargo's picture
by Charlie Spargo

Argos has continued its 'So Stylish You Can Wear It' campaign launched in 2019 with a TV campaign fronted by model and actress Suki Waterhouse.

The ad was broadcast yesterday (March 15th) during Homeland on Channel 4, and was created by The&Partnership London, filmed by Hungryman. Waterhouse wears high end-seeming outfits, which turn out to be made of Argos’s spring and summer homeware range, while giving a ‘fashion film’ voiceover, with lines like "I'm an enigma, I'm a mystery," and "I'm holding a duck."

The campaign also includes OOH, press, AR Instagram filter, and a spoof behind-the-scenes film. 

Mark Given, CMO at Sainsbury’s Argos, said “The Argos Home ‘So Stylish You Can Wear It’ campaign has been a great success to date, so we were really excited with this new creative idea. Suki Waterhouse’s comic performance is pitched in a perfect fashion whilst the style and quality of Argos’s Home Spring/Summer range really comes through.”

Waterhouse herself said: “This campaign playfully weaves home and fashion together, bringing what we might consider as everyday Argos objects to life in a really fun unexpected way. I’ve never considered nor been asked to model a carpet as couture nor an armchair as an accessory but the result is a campaign I doubt viewers will forget in a hurry!”

Yan Elliott, Executive Creative Director at The&Partnership, said: “Our foray into the fashion world goes one step further with this year’s Spring/Summer range for Argos. Top model and actress, Suki Waterhouse perfumes her inner thoughts and musings as she wears the very latest in Fashionable Furniture, not just in the film, but with an AR filter too.”