O2 launches integrated campaign championing customer experiences

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O2 has launched its latest integrated ad campaign, promising to make customers their "headline act".

The TV ad, which can be watched below, aired on Saturday evening. It will be matched by a campaign across social media, as well as other platforms.

Titled 'You're our headline act', the advert features a phone user whose phone dies while he's out and about - before the light show begins and he is placed centre stage as a confident dancer. He ends the ad with a brand new mobile.

Nina Bibby, CMO at O2, said: “We’re a brand that’s built around our customers and that’s why we’re excited to launch this new campaign that brings to life that special feeling of what it’s like to be with O2.

“This year marks the 18th birthday of the O2 brand and as the UK’s No. 1 network with industry-leading levels of loyalty this campaign really demonstrates how customers continue to be our headline act.”