BT launches consolidated Halo plan with new multi-channel campaign

Charlie Spargo's picture
by Charlie Spargo

Saatchi & Saatchi has launched the newest integrated campaign for BT - officially kicking off its new Halo service, which offers TV, broadband, mobile and landline phones in one package.

It revolves around a 90-second TV advert, which features gamers, musicians, students, and athletes utilising a powerful phone and internet connection, and benefitting in the process.

It's soundtracked by a spoken word artist who counts through the things that a connection enables.

The campaign also encompasses OOH, online video, press, and social media content.

BT’s Director of Marketing Communications, Pete Jeavons, said: “This campaign shows the power of connections between us all, and the amazing things we can do together. BT Halo keeps people connected with the best from BT - offering unlimited, reliable 4G, 5G and fibre, as well as dedicated home tech experts to help customers make the most out of their technology and stay connected to the people and experiences that matter most to them.”