Cloud the future of communication, says Voxbone research
A survey of more than 300 IT decisionmakers across Europe has found that 98% of all expenditure on voice communication services in large companies is spent on cloud-based services.
What's more, more than half of what currently exists is set to be transferred to the cloud by the end of 2022, according to the research from Voxbone, communications-as-a-service providers.
It turns out that businesses are prioritising cloud communications in the course of the next three years, with more than 80% expecting spending on cloud communications to increase by at least 25% in that time.
45% of those quizzed said that they find the flexibility of the cloud to be its greatest benefit, while 26% believe in the solution's ability to keep data more secure.
Matt Brown, VP of Product at Voxbone, said: “Flexibility is the biggest reason why decision makers are transferring their communications to the cloud, with security and scalability also top of mind. It’s this flexibility - where large established companies have a natural disadvantage to smaller, younger competitors - that is encouraging big European businesses to move away from on-premise telephony and towards cloud communication services.
"Cloud communication companies that provide businesses with increased flexibility, embedded security, and the potential to scale quickly will become crucial players in the business landscape across Europe over the next few years."